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Home ยป Importance Of Mass Media (190 Papers)

Mass Media
Historically the role of the mass media was to be a watchdog over the government. The founding fathers believed that the media should be able to dig up facts and warn the public of any wrong doing by any public official. Furthermore, if the media believed that the politician was engaged in any kind of unscrupulous activities the public should be aware of that. Also, the founding fathers believed that the role of media is serve in helping the public to make a clear and logical choice in wh ... Historically the role of the mass media was to be a watchdog over the government. ... Today, the role of the mass media has changed dramatically. ... Thirdly, television has been a huge influence in the use of the mass media. ... The majority of the time the mass media is providing information on sex and scandal and the most recently, shark attacks. ... Many dangers face American democracy today dealing what the issues of the mass media. ... Wordcount: 867 Pages: 3
Media and Politics
The Media and Politics American politics have been quite a spectacle because of the influence of mass media and the way that American politics are run. Ideally, mass media is supposed to make it easier for people to participate in political decisions, understand how the government works, and hold government officials accountable. But in this day and age, the media is often used to manipulate and obscure the true form of political issues. Transparency in politics means to be seen throug ... The Media and Politics American politics have been quite a spectacle because of the influence of mass media and the way that American politics are run. Ideally, mass media is supposed to make it easier for people to participate in political decisions, understand how the government works, and hold government officials accountable. ... Transparency can easily change the thought process of a lot of a mass audience and is one way that the media has changed American politics. ... Because politicians understand the importance of mass media, the television in particular, they understand how ... Wordcount: 971 Pages: 4
Violence in the Media
Blood, guts, cuts, bruises, scars, decapitations, shootings, guns, knives, nudity, sex, expletives, bad role models and freedom of speech. Is that what you think of when you think about the content of the mass media? Has the media gone too far? Is this violence in mass media affecting our children? Some people would disagree while others would strongly agree. Is the idea of "freedom of expression" being taken to another plateau or are we just letting the media take control over the First Am ... Is that what you think of when you think about the content of the mass media? ... Is this violence in mass media affecting our children? ... Should the content in the mass media be limited? ... The First Amendment protects many sections of the mass media. ... Violence is not the only bad thing depicted too much in the mass media. ... Wordcount: 1828 Pages: 7
Media and Politics: Agenda Setting and Framing
Media and Politics: Agenda Setting and Framing How has media influenced public perception of political figures, issues, and institutions? Through agenda setting and framing, media has the power to set the agenda for political discussion by providing public attention to political figures, issues, and institutions. In addition, the media can frame political agendas by influencing public perception and interpretation. (Ginsberg, Lowi & Weir, 1999) Agenda Setting and Framing Political Fi ... The placement of political issues during news coverage influences the importance of political issues on society. ... The importance of an issue may rests on its time slot, sequence in the news story, or in the advertisement for the news. ... The media. ... "Mass media effects II: Societal effects." Media and society: The production of culture in the mass media, (pp. 65-85). ... Wordcount: 856 Pages: 3
Elections
Introduction Background The validity of democratic elections in a country depends, to a great deal, on the awareness of common man. The more information available to the common man, the more he (she) tends to become a voter and play his (hers) role that is vital to electoral process. Identifying the source(s) that provides this information to a prospective voter is, therefore, extremely important. There are two main candidates for this source of information: interpersonal communication and m ... More specifically, we would attempt to analyze the roles played by the mass media: television, radio and newspapers. ... Secondly we would like to identify the one source of mass communication, between television, radio and newspaper media, that had the most impact. ... We present this unique study and attempt to show which form of mass media i.e., television, radio or newspaper has the most effect on voter"s behavior. ... It is generally thought that mass media is the major communication channel that is used to disperse information to the masses in context of an election. ... We expect tha... Wordcount: 659 Pages: 3
Media, Capitalism, etc.
1. Several of our commentators have suggested that the media engage in "self-censorship". What does this mean and how is it accomplished? Self-censorship is one of the least discussed, and most routine, media constraints in the United States. The mass media are able to numb us, in a sense, dispensing anesthesia along with selected information. Stories that are damaging to the financial interests of news organizations, along with stories that go against the values of capitalism, democracy, and ... The mass media are able to numb us, in a sense, dispensing anesthesia along with selected information. ... The power of mass media to persuade the population cannot be understated. ... Another factor is that now, to an unprecedented extent, large numbers of American reporters and editors work for just a few huge corporate employers, a situation that hardly encourages unconstrained scrutiny of media conglomerates as they assume unparalleled importance in public life. ... Self-censorship in the mass media is not going anywhere soon; it is a reality that with any luck, people will learn to get ar... Wordcount: 2510 Pages: 10
Importance of Political Socialization
Political SocializationThere are many ways that our ideas are shaped and influenced as we grow up. This process by which we develop certain ways of thinking is called political socialization. There are three main influences which change and shape us being, the family, the mass media, and formal ed ... There are three main influences which change and shape us being, the family, the mass media, and formal education. ... Another influence on how people are shaped is the Mass Media. ... The media has been called the "new parent" by some. ... In closing, it is evident by reading above that people today are influenced by the Mass Media, schools, and probably most importantly, families. ... Wordcount: 408 Pages: 2
Media vs. Politics
Politics and the media have long been intimately involved with each other, with media strongly setting an agenda in which politics is very important. (Harris 1999,p.167) "Our perceived reality of the real world is largely a product of the media." (Harris 1999,p.186) It is not known which influence ... (Forum) It is the role of the mass media to keep the general public informed and up to date with current news and events in their community, state, country, and around the world. ... (Forum) The mass media is everywhere we turn, from television sets, to airwaves, to print, and even the Internet. ... The public's familiarity with political matters is closely related to the amount and extent of their attention to certain issues received in the mass media. ... The first being the strength and political skills of the incumbent and the second being the interpretation of the incumbent'... Wordcount: 2500 Pages: 10
The Relationship between the Politics and the Media
Politics and the media have long been intimately involved with each other, with media strongly setting an agenda in which politics is very important. (Harris 1999,p.167) "Our perceived reality of the real world is largely a product of the media." (Harris 1999,p.186) It is not known which influence ... (Forum) It is the role of the mass media to keep the general public informed and up to date with current news and events in their community, state, country, and around the world. ... (Forum) The mass media is everywhere we turn, from television sets, to airwaves, to print, and even the Internet. ... The public's familiarity with political matters is closely related to the amount and extent of their attention to certain issues received in the mass media. ... The first being the strength and political skills of the incumbent and the second being the interpretation of the incumbent'... Wordcount: 2500 Pages: 10
what is the impact of the mass media on politics
WHAT IS THE 'IMPACT" OF THE MASS MEDIA ON POLITICS? The mass media plays a very important role in everyday life. It is often the only form of education which is available to some, and as such has a very powerful influence over people"s beliefs and opinions. This influence is never more evident than when analysing the relationship between the media and politics. Politics can justifiably be described as THE main determining factor in our lives, the major influence over many facets of day ... WHAT IS THE 'IMPACT" OF THE MASS MEDIA ON POLITICS? The mass media plays a very important role in everyday life. ... The media can judge, approve and criticise. ... An event may have political significance or importance, but it will only really be seen as such if the press frames it in a way that makes it interesting and palatable to the reader. ... Political strategies now incorporate media strategies. ... Wordcount: 1493 Pages: 6
Media Tech
What is 'technological determinism"? Does it help or hinder our understanding of contemporary mass media? A theme that appears over and over in discussions about technology is whether or not technology is the cause of major social, cultural, political, and economic changes in modern society. Of course, we can find many, many examples of technologies associated with enormous social changes. The automobile, for example, is often spoke of as "causing" a whole array of social changes, from ... Does it help or hinder our understanding of contemporary mass media? ... In doing so I will also assess whether this view helps us to understand contemporary mass media or does it merely just hinders the process of understanding technological determinism. ... In terms of technological determinism helping or hindering our understanding of contemporary mass media I have looked at some new media technologies. ... When new technologies arrive, they do so within the context, the organizations, professional practices, media forms and regulatory regimes of existing media. ... Communication media a... Wordcount: 2495 Pages: 10
BUILDING A RADIO EMPIRE-CHANCELLOR MEDIA
"Media do not simply present cultural products for consumption; they provide much of the stuff of every day life through which we construct meaning and organize our existence."--Michael R. Real, Super Media DEFINING MOMENTS IN MASS MEDIA Newspapers. Media began with the written word . . . To date, the oldest existing written document dates back to 2200 B.C. By 500 B.C. Persia had developed a form of pony express and the Greeks had a "telegraph" system consisting of trumpets, drums, shouti ... Real, Super Media DEFINING MOMENTS IN MASS MEDIA Newspapers. ... And, in 1833 a New York newspaper was sold for one penny, enabling this media to reach a mass market. ... A new mass medium was coming of age. MASS MEDIA TODAY Mass media began with the circulation of local newspapers, and then transformed with the discovery of radio. Today, mass media has been taken to new heights with the technological advances of the television. ... Wordcount: 5071 Pages: 20
Body Image
Body Image The purpose of this study is to further explore and examine the influences of mass media on male"s and female"s personal body image satisfaction and the awareness and internalization of societal pressures regarding appearance. For a number years evidence surrounding the insecurities that women have towards their own bodies has been widely published. More recently, it has been suggested that men are falling victim to media and societal pressure, and are developing insecurities t ... Body Image The purpose of this study is to further explore and examine the influences of mass media on male"s and female"s personal body image satisfaction and the awareness and internalization of societal pressures regarding appearance. ... More recently, it has been suggested that men are falling victim to media and societal pressure, and are developing insecurities traditionally associated with women. ... The mass marketing of body images through print media and television advertising has been well documented as a powerful force in creating the 90"s perception of the tall, thin, and t... Wordcount: 1985 Pages: 8
Falklands conflict and the Gulf War
Compare and Contrast the way in which the media has handled the Falklands War and the Gulf War. "You can win the battle but lose the war if you don't handle the story right." General Colin Powell in a speech to the National Defence University, 1990. Both the Gulf War and the Falklands War were extremely different not only in how they were fought but also how the media covered them. In this paper there will be an examination of how the media performed with particular reference to the Bri ... In this paper there will be an examination of how the media performed with particular reference to the British Media in the Falkland's and the American Media in the Gulf. ... The British media suffered several problems in covering the Falklands. ... Back in the United Kingdom the media face another problem. ... The American Media would also face some of the problems faced by the British media in the Falklands in the following ten years especially in the Gulf. ... It was argued that people who thought that the media were responsible for the American defeat in Vietnam (9) handled the... Wordcount: 3177 Pages: 13
Comparing how different media sources cover found artifact
The public is constantly receiving new information about what is going on in the world around them. This is referred to as current events, or news. News can be reported through many different mass mediums. For example we have: television, newspapers, radio, and internet. Through these types of media, the same issues are covered in different ways. The most obvious battle for the public"s attention is between newspapers and T.V. A topic that caught my eye, was the discovery and translation of a ... News can be reported through many different mass mediums. ... Through these types of media, the same issues are covered in different ways. ... This story has been covered by almost every news media source known to man. ... Newspapers were one of the first methods of mass media. ... Two different types of media, one universal issue. ... Wordcount: 928 Pages: 4
Way Media Has Handled the Falklands
Compare and Contrast the way in which the media has handled the Falklands War and the Gulf War."You can win the battle but lose the war if you don't handle the story right."General Colin Powell in a speech to the National Defence University, 1990.Both the Gulf War and the Falklands War were extremel ... Compare and Contrast the way in which the media has handled the Falklands War and the Gulf War."... In this paper there will be an examination of how the media performed with particular reference to the British Media in the Falkland's and the American Media in the Gulf.It is widely accepted that relations between the military and the media suffer from friction and at wartime this even more true. This it has been argued is due to the fundamental differences between the military and the media. ... The British media suffered several problems in covering the Falklands. ... It was argued t... Wordcount: 3177 Pages: 13 Bibliography
The Mass Society
Power Struggles in SocietyMills, Schudson, and Gitlin show different approaches to society and the role of mass media. Each approach helps illustrate a different focus on society. They each hold special relevance in a discussion of the history of societal beliefs.The Mass Society refers to the ove ... Power Struggles in SocietyMills, Schudson, and Gitlin show different approaches to society and the role of mass media. ... This helps illuminate how the mass media guides, tries to control, and manipulates the masses. ... Mass media's role helps prevent the questioning of the elite."... This type of society is possible because it has a common reality, shared language, common cultural forms like mass media, shared government, common education and religion, and common transportation. ... Things which occur in society would not be made as important without the media stressing its importan... Wordcount: 1868 Pages: 7 Bibliography
Idea of A Natural Enemies
Natural EnemiesHow does the president get to the eyes and ears of the public? How do we allow presidential policies and information to be transmitted? It is through newspapers, television, and radio that we as society get most of our political resources. The media is an essential part of yesterda ... The media is an essential part of yesterday and today's political scene. ... The media may influence attention by policymakers in less direct ways; however, the public's familiarity with political matters is closely related to the amount and duration of attention these affairs receive in the mass media. We don't tend to realize the capacity at which we rely on the media for direct information. ... What the press and media perceive as important and vital is in many instances not. Keeping in mind the purpose of news and the importance of it should help in leading us to a more ... Wordcount: 869 Pages: 3
Society Built on Advertisements and entertainment
Women's body images are exposed, exploited and used as commodities to enrich a society built on advertisements and entertainment. Social issues such as eating disorders and the misuse of women's bodies are delivered to us through media sources. The media manipulates the images of women; women are po ... Most messages that advertisers try to inject into consumers have nothing to do with the importance and the functions of women's body parts. ... However, it is how these body parts are used to convey misleading information about the product being advertised.Organizations or groups known as media watchers or media watchdogs help monitor the way media communicates socially sensitive issues such as race, ethnicity or sexism. ... Media underrepresent this reality." http://mediawatch.ca. ..., a magazine of media criticism since 1987. Extra examines biased reporting, censored news, media me... Wordcount: 2085 Pages: 8
The Youth Violence and Music
The prevailing opinion in the media is that listening to violent lyrics tends to lead to violence. This idea permeates nearly all media, news and entertainment. According to the conservative organization Empower America, the issue at heart is such music leading us on a "slide toward decivilization" ... This idea permeates nearly all media, news and entertainment. ... "Media effects research has quite consistently taken the wrong approach to the mass media, its audiences, and society in general" (Gauntlett 1999). ... "The 'backwards' approach involves the mistake of looking at individuals, rather than society, in relation to the mass media. ... News Media Studies. ... The importance of music to adolescents. ... Wordcount: 1038 Pages: 4 Bibliography
Japanese Media Overview
Japanese media overview Physically, the mass media in Japan are quite similar to those in any developed nation, although perhaps somewhat more advanced. In organizational structure, however, Japanese media are unique. Individual elements of the Japanese media mix may resemble counterparts in other nations, but the combination is purely Japanese. The primary characteristics of Japanese mass media are the influence of the national daily newspapers and the Japan Broadcasting Corporation (Nih ... Japanese media overview Physically, the mass media in Japan are quite similar to those in any developed nation, although perhaps somewhat more advanced. In organizational structure, however, Japanese media are unique. ... The primary characteristics of Japanese mass media are the influence of the national daily newspapers and the Japan Broadcasting Corporation (Nihon Hoso Kyokai, or NHK) and the relative lack of localism. The importance of newspapers Japanese media are dominated by five national daily newspapers. ... Mass Communication in Japan. ... Wordcount: 1171 Pages: 5
The Role of Media in Our Lives
"We cannot study the media apart from the context of their economic, political, historical, [technological] and cultural relationships." (Grossberg et al 1998:7). Today the media plays a massive role in our lives. Yet we do not often question the ideologies that are put forth. In studying the medi ... Today the media plays a massive role in our lives. ... In most countries the government relies on the media. ... These media conglomerates also exercise power over their own staff throughout their various media fields. ... "Another structural relationship of importance is the media companies' dependence on and ties with governments." ... " Economic pressures thus generate a powerful pressure on media organizations to gravitate towards the consensual and conventional in order to reach a mass public."... Wordcount: 2017 Pages: 8
The Processes That Leads to The Effects of Sexual Media
In order to analyze the effects the sexual media has on an individual, one must understand social cognitive theory, cultivation theory, and priming theory. These theories provide those who attempt to study the sexual media, the tools needed to uncover the ways in which the sexual media affects our b ... These theories provide those who attempt to study the sexual media, the tools needed to uncover the ways in which the sexual media affects our behavior, beliefs, attitudes and emotions. ... More specifically, in terms of the sexual media, this theory outlines the steps by which an individual models their own behavior after the sexual media they are exposed to. ... In regards to sexual media, cultivation theory would explain viewer's attitudes on the importance of sex, whether or not one should be in love to have sex, that having sex in relationships is important. ... While cultivation the... Wordcount: 1036 Pages: 4
Theories of Communication
Need a Cigarette? They have been banned from television because their message was to influential to be seen by young adults throughout the country. Lawsuits have been fought against these companies for corrupting the mind of the youth and killing thousands of Americans each year. Their only place to reside, and advertise their product, is on the inside of magazine pages and on billboards nestled throughout the highways of America. What is the culprit of all this negative attention, cigarette ... This advertisement, like all advertisements on television, in magazines, on the radio, and on the Internet, is a form of mass communication. ... The basic premise of this theory states that people use the media as gratification for needs and wants. ... This theory is simple and straightforward, but it does not completely cover all aspects of the mass communication theories. ... Again in this theory there is the statement that the people have needs and wants, but it also states the importance that the people are goal oriented, which means that if the media message coincides with a goal of t... Wordcount: 948 Pages: 4
Brass Eye paedophiles
Case study: 'Brass Eye" paedophiles, representations and audience response. 1) Having watched the program outline all the possible ways in which it could have offended viewers. The makers of Brass Eye say they set out to portray the way the media sensationalises issues surrounding paedophilia. Having attempted to examine the program in an objective way I can understand why some people were offended by the content. Audience members who had been directly affected by paedophilia may have ... The makers of Brass Eye say they set out to portray the way the media sensationalises issues surrounding paedophilia. ... It mocked the self-importance of these programmes by using a similar but more exaggerated format. ... The program made some very interesting and true comments about society and the media, particularly the tabloids. ... It is much more subtle than the media who are quick to condemn it. ... The media, and the tabloids in particular, are shown to be very irresponsible and guilty of leading members of the public without accepting the consequences. ... Wordcount: 2055 Pages: 8