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Home » Ad Analysis (58 Papers)

Emanuel Ungaro in "W"magazine.
Ad analysis: Emanuel Ungaro in "W" magazine. Due to the nature of its articles, the display of designer clothing and women accessories, this magazine can be considered a woman"s magazine that targets a specific type of women. Targeted are single and professional women interested in the world of fashion, celebrities and new trends. The chosen ad inverses the standard roles in the industry of advertising. The role of the female model as sexual object or object of attraction, has been deliberat ... Ad analysis: Emanuel Ungaro in "W" magazine. ... Moreover, the object of attraction has a disposable nature, as we will see in the ad analysis. The ad promotes designer clothing created by Emanuel Ungaro. ... Concretely, the ad consists in a four-page display. ... Finally, the fourth page of the ad. ... Wordcount: 2575 Pages: 10
An Analysis of the iMac Advertisements
Think Different: An Analysis of the iMac Advertisements On August 22, I sat in front of my television much like many other days. A commercial break started and I prepared myself to take in the usual spectrum of annoying Doritos and Surge advertisements. I was completely unprepared for what I saw next. As the camera panned down over a translucent aqua box, a simple melody was being played. For the first time in my life a computer had inspired me. The commercial was, in effect, an informal ... Think Different: An Analysis of the iMac Advertisements On August 22, I sat in front of my television much like many other days. ... As a result it is necessary to pay careful attention to their ad campaigns. ... The iMac ad campaign consists of a series of seven television commercials. ... (Apple Ad). ... In advertising, the success of an ad campaign is always studied. ... Wordcount: 2172 Pages: 9
A Statistical Analysis For The Sales Effect of Comparative Advertising
A statistical analysis for the sales effect of comparative advertising It is a popular myth that the sales effect of advertising are too difficult to measure. The pre-condition for successful measurement of the sales effect of advertising are -good sales data -variations, over time, in the level of advertising An econometric model has a single variable that I am trying to explain called dependent variable. This would be the brand volume share, or a retailer"s sales called "NET sales". To do t ... A statistical analysis for the sales effect of comparative advertising It is a popular myth that the sales effect of advertising are too difficult to measure. ... In the ads that claim "product A is better than product B", every mention of a competitor"s name or product in an advertisement increases the probability that the audience will think the ad is for the competitor. ... " By using econometric analysis, I will test the effect of sales of Pepsi"s comparative ads! ... Wordcount: 404 Pages: 2
An Advertisement Analysis
Hair Dye Vs. The Air Force While searching for an ad or ads for this assignment, I came across two ads that seemed to contradict themselves. Although they are advertising two different things, one would think the ad agencies would try to stay on the same page. One ad shows a woman who is intelligent, strong-minded, and wants to succeed. The other ad paints a completely different picture that creates a more degrading, derogatory image. One might wonder why anyone would buy the product with th ... The average consumer sees the surface of the ad; exactly what the ad designer wants them to see. ... The product where everyone in the ad is having fun? The product where the guy and the girl in the ad seem in love? ... The other ad creates the exact opposite image of women. ... The air force ad has a good-willed tone, whereas the hair color ad has a degrading tone. ... Wordcount: 976 Pages: 4
Image Analysis in Media
Writing an Image Analysis Since the 1920's, the media has been an essential ingredient in developing the American culture that we live in. Advertising leads consumers into thinking that their product is a product that they need and can't live without advertising has promoted more than commodities in American culture. It dictated American values as well. Advertisements make people believe they can find happiness, even perfection, through the purchase of products. Although, we as cons ... Writing an Image Analysis Since the 1920's, the media has been an essential ingredient in developing the American culture that we live in. ... Perhaps one of the most recent, successful, and controversial ad campaigns of the 1990's is that of Calvin Klein. ... But this idea of Moss as a helpless child, with no real ladylike curves at all, reiterates the argument that the male attraction to certain ads lies in the sexual power the ad gives to them. ... As women enter the higher ranks of society, I feel the trend towards more positive female ad campaigns will follow. ... Wordcount: 1267 Pages: 5
Critical Analysis of American National Security Policy
Strategies of Containment: A Critical Appraisal of Postwar American National Security Policy In Strategies of Containment, John Lewis Gaddis looks to analyze the United States national security policy since World War II. Gaddis divides the postwar years into five distinct geopolitical codes, which he analyzes in depth. Gaddis' systematic analysis asks the following questions of each geopolitical code: 1. What conception did the administration in question have of American interests in the ... Gaddis' systematic analysis asks the following questions of each geopolitical code: 1. ... With Kennan's resignation from the Policy Planning Staff in 1949, an ad hoc committee of State and Defense Department officials created NSC-68, a document that was mean to "systematize containment, and to find the means to make it work." ... Gaddis lays out a very systematic and precise analysis of the three decades following WW II and how the national security policy of the United States was formed. ... Wordcount: 857 Pages: 3
Analysis on Cory Booker's Career
The most intriguing metropolitan mayoral race occurred May 14, 2002, when incumbent Sharpe James was sought an unprecedented fifth term. However, James would not be vying against the typical candidate. The 66-year-old James was about to face the fight of his political life thanks to freshmen City Councilman Cory Booker. Booker grew up in the wealthy suburb of Bergen County, New Jersey. He was named Mr. Football of New Jersey in 1987 and attended Stanford University on an athletic scholars ... During my analysis, I discovered that Cory Booker quite often seized opportunities to elaborate on his theme. ... In an attempt to win over a few of the mayors financial struggling constituents Booker ran a television ad focusing on the Mayor"s salary. The forty-five second ad featured the mayors Rolls Royce and his extravagant Shore home. ... Wordcount: 2121 Pages: 8 Bibliography
Interactive Marketing
Internet Marketing By: Anonymous Web Advertising - Is it really worth it? Web advertising, not to mention the Internet itself, is still relatively new and therefore provides marketers with challenges that need to be dealt with, with caution. The realm of Web advertising is in uncharted territory. What implications will this new technology have for marketing? How can a business use the medium effectively? Setyn introduces the concept of interactive marketing through the words: "Interactiv ... The emphasis, simply due the nature of the medium, is more likely to be on sales promotion type tools to entice the viewers to visit an ad and from then on constantly refreshing the content and creative treatment, to ensure that they revisit it (Steyn, 1996) The introduction of interactive marketing begins an era where customers will choose the advertising they wish to see, when they want to see it. ... Driven by increases in usage – particularly among frequent Web surfers – and the availability of inexpensive Web access, Web advertising expenditures will reach $2.46 billion in 200... Wordcount: 1287 Pages: 5
New York Institute of Technology (NYIT)
NEW YORK INSTITUTE OF TECHNOLOGY "Your First Choice University" MEDIA PLAN I. Media Objectives II. Media Strategies III. Media Tactics IV. Media Effectiveness I. MEDIA OBJECTIVES 1. Target audience analysis The target audience is composed by primary target and secondary target described as following: Primary Target Girls and Boys, 16-18 years old, living in urban areas, junior and senior high school students, interested in going to college, from northeast region, have flexible transportat ... Target audience analysis The target audience is composed by primary target and secondary target described as following: Primary Target Girls and Boys, 16-18 years old, living in urban areas, junior and senior high school students, interested in going to college, from northeast region, have flexible transportation, want a variety of academics programs, want an attracting school area, concerned about their education Secondary Target - Men and women, 40-55 years old, living in northeast region of US, fixed job, income medium to high, holding at least college diploma, have children in... Wordcount: 1960 Pages: 8
Analysis of Fallacies
INTRODUCTION Arguments often contain many fallacies and it is important to detect fallacious arguments and then form decisions. Below is an analysis of three such fallacies which have been described and examples are described to show why it is important to detect them. FALLACIES Ad Ignorantiam This fallacy is on the principle that in the case there is a lack of evidence to prove it to be true, it is considered naturally to be false. An atheist might claim that as a creationist cannot p ... Below is an analysis of three such fallacies which have been described and examples are described to show why it is important to detect them. FALLACIES Ad Ignorantiam This fallacy is on the principle that in the case there is a lack of evidence to prove it to be true, it is considered naturally to be false. ... Wordcount: 1316 Pages: 5 Bibliography
Human Resources and Their Recruiting Medium
I. Introduction to Online Recruiting There are several methods used by employees to recruit job applicants. Human resource recruiters can use traditional methods such as posting a job listing in a newspaper or hire an employment agency to search for job applicants. They may also choose to communicate with career office employees at universities and colleges to attract candidates, use networking methods at professional organizations, advertise in newspapers or on television, or use more rece ... I. Introduction to Online Recruiting There are several methods used by employees to recruit job applicants. Human resource recruiters can use traditional methods such as posting a job listing in a newspaper or hire an employment agency to search for job applicants. They may also choose to communicate with career office employees at universities and colleges to attract candidates, use networking methods at professional organizations, advertise in newspapers or on television, or use more recent recruiting sources such as the internet to find potential future employees. Recruiting job seeker... Wordcount: 4781 Pages: 19
Conducting Research
Introduction Conducting research, whether it is quantitative or qualitative, must exhibit the researcher investigator¡s passion, commitment and enthusiasm for the phenomenon, event, or occurrence being explored and scrutinized. Research of any type is a scientific endeavor that is defined, organized, and subjected to critical scrutiny and, above all, requires a scientific approach (Senter, 1969). Research is not simply a collection of random thoughts or data reduced to paper (Van Dalen, 1966) ... Without both research question and testable hypothesis the research would simply result in an ad hoc accumulation of data without purpose, direction, or inference. ... To this end the research investigator must be knowledgeable with respect to what type of statistical data analysis process will evidence relationship question, effects question, and differences questions. Choosing the most appropriate statistical data analysis technique is the third phase of the research cycle. ... These numeric values are classified are being nominal, ordinal, interval or ratio and, once collected, are subj... Wordcount: 1709 Pages: 7 Bibliography
The Aristotle's Method in The Classification of Science
The first great generalizer in classification was Aristotle, who virtually invented the science of logic, of which for 2,000 years classification was a part. Greeks had constant contact with the sea and marine life, and Aristotle seems to have studied it intensively during his stay on the island of Lesbos. In his writings, he described a large number of groups, and, although he ranked them from simple to complex, his order was not an evolutionary one. He was far ahead of his time, however, in se ... Although it provided for centuries a procedure for attempting to define living things by careful analysis, it neglected the variation of living things. ... In about the 12th century AD, botanical works necessary to medicine began to contain accurate illustrations of plants, and a few began to arrange similar plants together. ... In the 19th century AD a third kingdom, the Protista, was created to classify one-celled organisms. ... Wordcount: 1291 Pages: 5
Trial and Error by Edward J. Larson and Its Five Chapters
The debate of teaching evolution in the public schools remain one of the most emotionally-charged controversies in the twentieth-century America. Trial and Error, by Edward J. Larson, was organized into five chapters. The first chapter provides historical background by examining evolutionary teaching in America during the years leading up to the anti-evolution crusade. This was done by reviewing the treatment of evolution in textbooks of the period. The first chapter identifies exactly what ... From this analysis, the crusade against evolution emerges as a mass movement fitting the interventionist pattern common to Progressive reforms. ... The first one was that the American Civil Liberties Union (ACLU) placed an ad in a Chattanooga paper on May 4, 1925, after Tennessee passed the anti-evolution law. ... First, the book offers limited analysis of its subject. ... Wordcount: 1041 Pages: 4
Comparison of Newspaper and Online Media
JOUR933 - Online and Research Journalism Assignment 3: Reflective Essay 1. Discuss the impact of commercial pressures on print news media investigation at the local level. ( Study Program, Week 9 ) We perceive the daily press as an important platform in our democracies because it acts as a watchdog, informs, comments and scrutinises, and gives access to individuals and groups to have a public debate. For various reasons traditional mass media are likely to continue to dominate the po ... In other words, it sells the number of readers that could potentially see a particular ad, and does not account for the fact that readers skim through and skip large portions: no matter how superficially they are going through the paper they might, after all, see the ads nonetheless. ... What if the information that we value highly in democratic terms (such as political analysis, background information and commentary) turns out not to be read as often as we would like? ... Through its low barrier to entry, it offers publishers the opportunity to develop additional revenue streams based on thei... Wordcount: 1204 Pages: 5
Operational Functions and the 4 P's of Marketing
Lecture 1: Introduction to Marketing Marketing is the management process responsible for identifying, anticipating and satisfying customers" requirements profitability. Peter Drucker 'there is only one valid definition of business purpose: to create a customer". At its simplest, if you do not have any customers for the product or service your organization offers, then there is no reason for continuing existence. Consumption is the sole end and purpose of all production and the interest ... Lecture 1: Introduction to Marketing Marketing is the management process responsible for identifying, anticipating and satisfying customers" requirements profitability. Peter Drucker 'there is only one valid definition of business purpose: to create a customer". At its simplest, if you do not have any customers for the product or service your organization offers, then there is no reason for continuing existence. Consumption is the sole end and purpose of all production and the interests of the product ought to be attended to only so far as it may be necessary for promoting those of t... Wordcount: 4517 Pages: 18
Miles Dewey Davis and His Trumpet and Flugelhorn
Miles Dewey Davis was born on the 26th of May 1926, in Alton, Illinois. He became famous around the world for his incredible trumpet and flugelhorn playing, but he was also an accomplished keyboard player, and composer. Although born in Alton, Illinois, Miles Davis lived in East St Louis. He came from a wealthy middle-class background. It isn't surprising to see that a person with the talent of Miles Davis came from a Davis' father musical family. His mother played the violin, and his sister ... An analysis, and comparison, of two of Miles Davis" solos, 'So What", and 'New Rhumba", will show in what ways Davis developed the way he improvised, and what effects it had on his contemporary jazz musicians, and those who followed him. ... These extensions make up the basis for Davis" solo in 'New Rhumba", but as we will see in the analysis, he often plays on these extensions, and uses flattened extensions, and other notes which are technically not part of the main chord. Using this for the analysis, in bar 49 – the beginning of the solo – Davis uses the... Wordcount: 3711 Pages: 15
AutoCad Target Marketing Plan
Financial Objectives Our first objective is to obtain a small business loan of at least $100,000. We will utilize this money to purchase equipment, advertise, and set up our in-home offices. Our hope is that after two months we will begin to bring in enough money from sales of our AutoCad services to pay our loan payment and any additional expenses that may arise, as well as additional advertising that might be necessary. We also hope to have achieved 50% or more of our projected sales fo ... We estimate the cost to be $1,500 per ad, with a monthly cost totaling $3,000. This would bring our magazine ad total to $21,000. ... Financial, Budgets Forecasts Break-even Analysis Due to the necessity of being available to the 9 – 5 business community, we will have to be on the clock from 9 – 5, and will be unable to work day-jobs. ... Wordcount: 1734 Pages: 7
The Agricultural Cooperatives and Grain Export Issues
I. Introduction It is the contention of this paper that although one might be encouraged to locate a nexus of interrelationships between agricultural cooperatives in America and current, significant issues in grain exports. It is more likely however, that the crucial relationships involve a "meta-organization" of individual farms of various sizes, agricultural co-ops, various corporations related to agriculture, and United States government departments and organizations; all of which act and ... Agricultural Exports reported on its Internet site that it was officially comprised of "¡K an ad hoc coalition of over 80 organizations, representing farmers and ranchers, cooperatives, small businesses, regional trade groups, and the State Departments of Agriculture." ... Wilken's analysis of the effect of modern production levels and techniques on soil "health" is essential. ... Wordcount: 1707 Pages: 7 Bibliography
Issues on Agricultural Cooperatives and Grain Export
Agricultural Cooperatives and Grain Export Issues I. Introduction It is the contention of this paper that although one might be encouraged to locate a nexus of interrelationships between agricultural cooperatives in America and current, significant issues in grain exports. It is more likely however, that the crucial relationships involve a "meta-organization" of individual farms of various sizes, agricultural co-ops, various corporations related to agriculture, and United States government ... Agricultural Exports reported on its Internet site that it was officially comprised of "... an ad hoc coalition of over 80 organizations, representing farmers and ranchers, cooperatives, small businesses, regional trade groups, and the State Departments of Agriculture." ... Wilken's analysis of the effect of modern production levels and techniques on soil "health" is essential. ... Wordcount: 1786 Pages: 7
Tiffany's Marketing Plan
Media Plan: Marketing Plan Marketing Plan: Tiffany's Engagement Rings Company Background: Company's background Since it's inception in 1837, Tiffany & Co. has operated as a jeweler and specialty retailer. They are most well known for their extensive selection of high-end jewelry. However, they also specialize in other areas such as timepieces, sterling silverware, crystal, fragrances, etc. According to 2011 sales numbers, over 91% of the business conducted by Tiffany's came through jewelry sale ... Corporate Analysis Goals for the product: The goal over the next two quarters (six months) is to increase the sales of engagement rings by 10% in comparison to last year. ... SWOT Analysis: Include a SWOT where you identify the strengths and weaknesses (this is specific to your product/brand) and the opportunities and threats (which addressed the external market and competitors). ... Wordcount: 1718 Pages: 7 Bibliography
A Brief Analysis of Religion
Compare and Contrast essay: Christianity, Islam, and Judaism Introduction of Religions Christianity most widely distributed of the world religions, having substantial representation in all the populated continents of the globe. Its total membership may exceed 1.7 billion people. Islam, a major world religion, founded in Arabia and based on the teachings of Muhammad, who is called the Prophet. One who practices Islam is a Muslim. Muslims follow the Koran, the written revelation brought b ... Compare and Contrast essay: Christianity, Islam, and Judaism Introduction of Religions Christianity most widely distributed of the world religions, having substantial representation in all the populated continents of the globe. Its total membership may exceed 1.7 billion people. Islam, a major world religion, founded in Arabia and based on the teachings of Muhammad, who is called the Prophet. One who practices Islam is a Muslim. Muslims follow the Koran, the written revelation brought by Muhammad. ... Wordcount: 1748 Pages: 7
Buddhist Art in India
Two Periods of Buddhist Art in India Less than 1% of the population of modern India is Buddhist. Therefore, it is reasonable to say that India"s importance for Buddhism and its art is mainly its historical influence. Not only is India the country where the historical Buddha, Shakyamuni, lived and taught, but it is the land where the first images of the Buddha were produced and where Buddhist iconography and symbolism evolved. Being a student whose family originates in India, I am interest ... Next, the paper will discuss the Gupta Dynasty, this is period in which the culture of the period was more concerned with aesthetic values of sculpture, which I will illustrate through my discussion of the Preaching Buddha of Sarnath (c. 475 ad, Buff Sandstone). ... Not until the Kushan period [AD 50-250], during the reign of Kanishka I, was the historic Buddha represented in human form. ... The Gupta period (AD c. 320-c.540) has earned the title of "the golden age of India" as it was a period of great military strength, wealth and prosperity, and a period where the arts and scien... Wordcount: 3082 Pages: 12
E-Corporation and their Business Models
E-Corporation and their Business Model Selling businesses, products or services has become much more complex through the Internet. As Hugh Patission mentioned, "The E-Corporation - Competition today is not between products, it's between business models". This explains the complexity of the whole marketing of a product or service via net. Which way is more efficient, cheaper, updated, or which model to use for a specific product? Should companies go directly to consumers via the Web or protect ... The more frequented a page is the more it costs to display an ad. ... Wordcount: 2340 Pages: 9
Physiological Aspects of Substance Abuse
West (1997) stated that clinicians, researchers, policy makers and others who work in the area of addiction, with addicts or who have to deal with the consequences of addiction, cannot easily ignore the strong ethical dimension to the problem. Ethics is concerned with determining the nature of normative theories and applying these sets of principles to practical moral problems. It is concerned with how we should live, as individuals and societies, what is right and wrong, what is good and bad ... Utilitarianism is perhaps the strongest thread running through the analysis of ethical and policy decisions in the field of addiction. ... Other countries' experience with advertising restrictions suggests the tobacco companies are stunningly adept at working around ad limits. ... Wordcount: 1249 Pages: 5 Bibliography