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Home » Ad Analysis (153 Papers)

Analysis of an Ad
The chosen ad on a denotative level, features a woman, perhaps in her mid-20"s to early 30"s, holding a sign that is used for police photographs of criminals. Her expression reveals that she is not too happy, and directly beneath her, is a Francesco Biasia Handbag. Behind the person is a black background, and behind the handbag, is a red background. Now on a connotative level, the caption, (Which is "She just had to have it"), and the juxtaposition of these two images both help to interpret this ... The chosen ad on a denotative level, features a woman, perhaps in her mid-20"s to early 30"s, holding a sign that is used for police photographs of criminals. ... This ad is directed towards female consumers, mainly because largely women purchase the product. ... The ad seems to hail not only females, but also a specific age group, (Those probably around the same age of the woman.), and someone who could probably afford the product, even though the person in the ad had to resort to shoplifting. ... Of course, this is merely one way to interpret this ad. One could argue and say that the woma... Wordcount: 406 Pages: 2
The iMac Ad Campaign:
Think Different: An Analysis of the iMac Advertisements On August 22, I sat in front of my television much like many other days. A commercial break started and I prepared myself to take in the usual spectrum of annoying Doritos and Surge advertisements. I was completely unprepared for what I saw next. As the camera panned down over a translucent aqua box, a simple melody was being played. For the first time in my life a computer had inspired me. The commercial was, in effect, an informal ... Think Different: An Analysis of the iMac Advertisements On August 22, I sat in front of my television much like many other days. ... As a result it is necessary to pay careful attention to their ad campaigns. ... The iMac ad campaign consists of a series of seven television commercials. ... (Apple Ad). ... In advertising, the success of an ad campaign is always studied. ... Wordcount: 2172 Pages: 9
Being a Guardian ad Litem
Role of the Guardian ad LitemMerriam-Webster's Dictionary of Law gives a clear definition of the role of a Guardian ad Litem in a divorce case. It states, that a Guardian ad Litem is a guardian appointed by a court to represent in a particular lawsuit the interests of a minor, a person not yet born ... Role of the Guardian ad LitemMerriam-Webster's Dictionary of Law gives a clear definition of the role of a Guardian ad Litem in a divorce case. ... These individuals could be relatives, grandparents, teacher's etc. a liable source to speak on behalf of the parent and child.The next step in the Guardian ad Litem will perform is an analysis, of the information he/she has gathered. ... All of these tools assist the Guardian Ad Litem to collects the necessary information needed to determine where a child should be placed.After completion of the analysis stage, report is filed to the cou... Wordcount: 1824 Pages: 7 Bibliography
emanual ungaro
Ad analysis: Emanuel Ungaro in "W" magazine. Due to the nature of its articles, the display of designer clothing and women accessories, this magazine can be considered a woman"s magazine that targets a specific type of women. Targeted are single and professional women interested in the world of fashion, celebrities and new trends. The chosen ad inverses the standard roles in the industry of advertising. The role of the female model as sexual object or object of attraction, has been deliberat ... Ad analysis: Emanuel Ungaro in "W" magazine. ... Moreover, the object of attraction has a disposable nature, as we will see in the ad analysis. The ad promotes designer clothing created by Emanuel Ungaro. ... Concretely, the ad consists in a four-page display. ... Finally, the fourth page of the ad. ... Wordcount: 2575 Pages: 10
Advertisement Analysis
Advertisements Appreciation I have a personal passion for milk and milk products, especially pure milk and skimmed milk, and so I chose for my essay three milk ads. One is from a U.S. health magazine advertised by the 1995 National Fluid Milk Processor Promotion Board of the U.S. for the promotion of ¡®1% and skim milk¡¯. The other two are both TV commercials; one called ¡®Bedtime¡¯ was made in Melbourne for the Conference of Australian Milk Authorities to promote the general publi ... For the sake of convenience I will refer to the three ads in my following descriptions and analysis as ¡®Skim¡¯, ¡®Bedtime¡¯ and ¡®Bounce¡¯. ... The ad¡¯s tagline ¡®Milk. ... All of the three ads have been highly successful in this aspect: In skim, they have in a celebrity (Billy Ray Cyrus) and an expert (American Heart Association), authorizing whatever the ad says. ... And the text was very well-written ---- Billy Ray had a hit song called ¡®Achy-breaky hearts¡¯ and a lot of his songs were at the time of the launching of the ad ¡®at the top of th... Wordcount: 1046 Pages: 4
Analysis of Children's Television Program
Analysis of Children"s Television Program PSY381 - Lifespan Development Running Head: Television Program Analysis Analysis of Children"s Television Program The children"s television program that I reviewed was "Doug", a cartoon focusing on a school age boy and his daily experiences. My 9-year-old daughter watches this program frequently, she knew all the regular characters by name and knew their personalities. She suggested this program for my homework assignmen ... Analysis of Children"s Television Program PSY381 – Lifespan Development Running Head: Television Program Analysis Analysis of Children"s Television Program The children"s television program that I reviewed was "Doug", a cartoon focusing on a school age boy and his daily experiences. ... The ad showed miniature hockey figures "Starting Line-up". It showed boys playing with the figures and kept repeating how "everybody wants them", "you have to get them" The ad was simple and to the point, using possible peer pressure ... Wordcount: 950 Pages: 4
Ad analysis
Success and Failure Lust and sex appeal; these are two emotions that dominate adolescent" thoughts. We want to be perceived as sexy, fun, and attractive by our peers. Raging hormones during these teenage years provide fuel for those emotions to run rampant. In order to appeal to these extreme emotions and grab the attention of your intended audience, where you place your advertisement is critical. If you place your advertisement in a magazine that interests the wrong demographic you are tr ... Furthermore, not only has the Cruzan Rum placed its ad among others totally different from itself, making it seem awkward and out of place in the magazine, but it has also lost any substantial credibility with its target audience (i.e. teenagers). ... Wordcount: 867 Pages: 3
O Pioneers
When assessing the impact that certain media will have on public audiences, one must consider the audience themselves and their preference towards a certain form of entertainment or education. Individuals who are in need of information, entertainment, and escape or any number of other uses can turn to television for gratification of that need. Among college students, for example, this preference can be explained best in terms of social theories-- which would suggest that TV is the more 'socia ... Although many of us will flip past an ad rather quickly, the option still remains to review it in greater detail. A print ad is more the equivalent of a beautiful museum-held work of art whereas a television ad is the movie version of a good play. ... Thus, public opinion in the business sector is being swayed by this print ad. ... In this section of the analysis, we see how print ads can illicit more interpretive power and a greater understanding of what is going on than television ads, which often have to be repeated several times before people truly begin to "catch on." ... A... Wordcount: 1409 Pages: 6
Analysis Of an Advertisement
Hair Dye Vs. The Air Force While searching for an ad or ads for this assignment, I came across two ads that seemed to contradict themselves. Although they are advertising two different things, one would think the ad agencies would try to stay on the same page. One ad shows a woman who is intelligent, strong-minded, and wants to succeed. The other ad paints a completely different picture that creates a more degrading, derogatory image. One might wonder why anyone would buy the product with th ... The average consumer sees the surface of the ad; exactly what the ad designer wants them to see. ... The product where everyone in the ad is having fun? The product where the guy and the girl in the ad seem in love? ... The other ad creates the exact opposite image of women. ... The air force ad has a good-willed tone, whereas the hair color ad has a degrading tone. ... Wordcount: 976 Pages: 4
Advertisement
There are many different ways that the media tries to sell or advertise their many products on the market. Each company has a different strategy, but they all target a certain group of people when they market their product. Such things as gender roles are portrayed only to attract customers. Some advertisers use this in a very subtle unnoticeable way while others make it very apparent. Let"s take the ads displayed in "Maxim" for example, these ads are definitely directed at a male audience. ... At first it appears that the company is trying to sell sex but through further semiotic analysis I have found that the ads in the magazine are inferring that women are beginning to change to the aggressors in a relationship while men have began to take the innocent role of women. ... Let"s take an ad for example. ... The ad is for a Chivas Regal type of Scotch Whiskey. ... There are many messages that this ad sends to the audience. ... This ad also has its slogan under the female"s opened blouse. ... Wordcount: 1317 Pages: 5
Analysis Paper
Mazda, one of the world"s largest import automotive manufacturers, has a wide variety of models for the American market. They have models to satisfy the everyday driver all the way up to an automobile enthusiast. This particular advertisement appeared in the August 2002 edition of Motor Trend magazine. The ad focused on the Mazda Protege modified by Mazdaspeed engineering. The typical target audience for the ad would be referred to as Generation Y. This group ranges from enthused automobile ... The ad focused on the Mazda Protege modified by Mazdaspeed engineering. ... This ad"s layout evokes speed. ... This sets the tempo for the ad. ... The text concludes the ad. ... The ad maintains a balanced package. ... Wordcount: 949 Pages: 4
Writing an Image Analysis(English)
Writing an Image Analysis Since the 1920's, the media has been an essential ingredient in developing the American culture that we live in. Advertising leads consumers into thinking that their product is a product that they need and can't live without advertising has promoted more than commodities in American culture. It dictated American values as well. Advertisements make people believe they can find happiness, even perfection, through the purchase of products. Although, we as cons ... Writing an Image Analysis Since the 1920's, the media has been an essential ingredient in developing the American culture that we live in. ... Perhaps one of the most recent, successful, and controversial ad campaigns of the 1990's is that of Calvin Klein. ... But this idea of Moss as a helpless child, with no real ladylike curves at all, reiterates the argument that the male attraction to certain ads lies in the sexual power the ad gives to them. ... As women enter the higher ranks of society, I feel the trend towards more positive female ad campaigns will follow. ... Wordcount: 1267 Pages: 5
The Philosophical Writing of A.P. Martinich
Within Philosophical Writing, A.P. Martinich states that there are a number of different tactics that are used in analytic writing. Martinich discusses the seven of the most important and widely used of these tactics: definitions, distinctions, analysis, dilemmas, counterexamples, reductive ad absu ... Martinich discusses the seven of the most important and widely used of these tactics: definitions, distinctions, analysis, dilemmas, counterexamples, reductive ad absurdum arguments, and dialectical reasoning. ... The reason for this is if every word needed to be defined, then even the words used in the definiens would need to be defined; and then the words used to define them would need to be defined ad infinitum, that is the process would never end. ... Wordcount: 952 Pages: 4 Bibliography
Catching Garage Sale Fever
This essay is about holding a garage sale and the steps needed to make it successful. The targeted audience for this essay is people who give garage sales or those wanting to give one. The writer has some experience in the subject and uses that background to make a step- by- step analysis of the process. In breaking the essay down into parts he is able to make clean transitions from one part of the sale to another. He also gives warnings pertaining to the sales that the seller should avoid if p ... The writer has some experience in the subject and uses that background to make a step- by- step analysis of the process. ... If you do not live in a small town he suggest that you run an ad in the local newspaper two days or more before the sale. Your ad should have brief directions, time and place, and a small list of items in the sale. ... Wordcount: 626 Pages: 3
Analysis of Dell Inspiron Advertisement
Analysis of DELL Inspiron AdvertisementToday's world is an ever-changing whirlwind of technology and job markets with new and improved requirements. The technological advances made by computer companies are extremely complimentary to this ever changing landscape we call our lives.One of these compa ... Analysis of DELL Inspiron AdvertisementToday's world is an ever-changing whirlwind of technology and job markets with new and improved requirements. ... This upgrade maybe more expensive than the other three but the ad says, "You'll like what you see!"... This ad could have a very strong effect on people if they allow themselves to get past the stereotype, "its just a computer ad," and look a bit deeper to find that this ad gives a persona towards business men. ... This advertisement ad has proved that there's no higher notebook resolution available than Ultra XGA screen techno... Wordcount: 765 Pages: 3
Christanity
Christianity: the religion of those people who believe in Jesus Christ as the savior of the world. Christians know little about Jesus. Paul"s Letters, which are the earliest known written documents about Jesus, were written about ten years after his death. Thirty to fifty years after his death The Canon was written. The Canon: a set of books or texts by which a group or community abides. In Christianity this set of books is called the Bible. Within the Canon are the Gospels. Christians us ... Mark around 50 AD. ... That would date it around 68 AD and Jesus died in 33 AD. ... He is first mentioned in the "Acts" in 44 AD. ... He was martyred and buried there in 68 AD. ... The previous analysis is useful for the scholars but less so for the true believers who, in general, believe that all sayings 5 attributed to Jesus in the Bible are from Him without possibility of doubt, if only for theological reason. ... Wordcount: 1936 Pages: 8
An analysis of "the Crucifixion of Christ" by Tintoretto
An analysis of "the Crucifixion of Christ" by Tintoretto In the midst of suffering and anguish, the artist, Jacopo Robusti, depicts an opportunity for happiness through repentance. The main theme that is conveyed in the "the Crucifixion of Christ" is turning away from sinning and what is Bad, and turning towards what is good, through the method of repentance. This central also can be portrayed through various biblical scriptures, including Psalm 80: 17-19, Lamentations 3: 40, Isaiah 55: 7 and ... An analysis of "the Crucifixion of Christ" by Tintoretto In the midst of suffering and anguish, the artist, Jacopo Robusti, depicts an opportunity for happiness through repentance. ... The date and place of composition are uncertain; many date the Gospel to AD 63-70, others somewhat later. ... Wordcount: 565 Pages: 2
the effects of music on advertising and choice befhavior
Jose Gonzalez Mktg. section 8 April 2000 THE EFFECTS OF MUSIC IN ADVERTISING ON CHOICE BEHAVIOR: Introduction Commercials typically contain both product spedific information and background features such as pleasant music, attractive colors, and humor. Of the two experiments that Gerald J. Gorn conducted we will analyze the one experiment, which determined whether background features of a commercial, in this specific case music, affected product preferences in consumers. It is sa ... In a typical communication situation, people may not realize or accept the impact of unconditioned stimulus on their responses to the ad. ... So it means that a rational analysis in communication behavior might be bias in favor of information. ... Wordcount: 291 Pages: 1
Archeology
Modern Material Culture The object in question today is a recent found scrubbing tool seemingly used as far back as 1500 AD. From this object we can see remains of some kind of film or paste on it indicating that it was some how used for a scrubbing of the body. We found the first of this astounding artifact in a remote area of the New World buried under an ancient washroom. The object is long with a curve at the center of it for flexibility and has thousands of short brushes at the end of ... Modern Material Culture The object in question today is a recent found scrubbing tool seemingly used as far back as 1500 AD. ... Our limits to infer this information is endless because we can do a detailed analysis in the lab which we can confirm these early beliefs. With the analysis we will see just how important these objects were to their societies and open another gate into the past. ... Wordcount: 534 Pages: 2
Advertisement Analysis
I found it somewhat ironic that as I was searching through ads filled with gorgeous models, all I could really concentrate on was my dirty little hands turning the pages. But in the magazine industry, the models are not the only elements that make a publication work; it is essentially a series of items carefully combined to create an overall effect. Consequently, there are no mistakes in advertising, and the positioning of those elements as well as their respective connotations are deliberately ... The first ad that caught my eye was for Levi"s Super Low Stretch Jeans. ... The second ad I chose is one of the many successful Got Milk? ... Featuring Aerosmith"s Steve Tyler, the ad is a picture window with a relatively humorous connotation. ... Millions can be spent on what may be appreciated in a single glance, but in the opinions of the ad executives, it"s worth every penny.... Wordcount: 646 Pages: 3
A Visual Analysis of 8220Jonah Cast Up8221
A collection of marble sculptures called the "Jonah Group” is now on display at the Cleveland Art Museum. "Jonah Swallowed, Jonah Cast Up, Jonah Praying, Jonah Under the Gourd Vine, and The Good Shepherd,” are the separate titles for each of the different statues depicting events in the Bible story. They are part of the John L. Severance Fund; numbered 1965.237, .238, .239, .240, .241 respectively. The "Jonah Group” was created in Asia minor, approximately 270 to 280 AD. ... The “Jonah Group” was created in Asia minor, approximately 270 to 280 AD. ... This visual Analysis focuses on “Jonah Cast Up.” “Jonah Cast Up,” this sculpture portrays the miraculous event of Jonah being spit out of the Whale. ... Wordcount: 779 Pages: 3
A Statistical Analysis For The Sales Effect of Comparative Advertising
A statistical analysis for the sales effect of comparative advertisingIt is a popular myth that the sales effect of advertising are too difficult to measure. The pre-condition for successful measurement of the sales effect of advertising are-good sales data-variations, over time, in the level of adv ... A statistical analysis for the sales effect of comparative advertisingIt is a popular myth that the sales effect of advertising are too difficult to measure. ... In the ads that claim "product A is better than product B", every mention of a competitor's name or product in an advertisement increases the probability that the audience will think the ad is for the competitor. ... By using econometric analysis, I will test the effect of sales of Pepsi's comparative ads! ... Wordcount: 404 Pages: 2 Bibliography
Statistical Analysis for the Sales Effect of Comparative Advertising
A statistical analysis for the sales effect of comparative advertisingIt is a popular myth that the sales effect of advertising are too difficult to measure. The pre-condition for successful measurement of the sales effect of advertising are-good sales data-variations, over time, in the level of adv ... A statistical analysis for the sales effect of comparative advertisingIt is a popular myth that the sales effect of advertising are too difficult to measure. ... In the ads that claim "product A is better than product B", every mention of a competitor's name or product in an advertisement increases the probability that the audience will think the ad is for the competitor. ... By using econometric analysis, I will test the effect of sales of Pepsi's comparative ads! ... Wordcount: 404 Pages: 2 Bibliography
Be Aware of the Claims
Be Aware of the Claims Without even realizing it, ordinary people are influenced by the media"s advertisement everyday. Advertisers have different approaches of persuading individuals to buy their product. "The Language of Advertising Claims," by Jeffrey Schrank, lists ten different types of claims that advertisers use to give their product a false impression of supremacy. To convince consumers of the product"s superiority, Rembrandt"s Toothpaste advertisement bombards them with claims such a ... Words or claims that appear substantial upon first look but disintegrate into hollow meaninglessness on analysis are weasels" (185). First of all, the ad"s background is entirely solid navy blue. ... There are several samples of this claim in the ad. ... Wordcount: 821 Pages: 3
Analysis of Cory Booker
The most intriguing metropolitan mayoral race occurred May 14, 2002, when incumbent Sharpe James was sought an unprecedented fifth term. However, James would not be vying against the typical candidate. The 66-year-old James was about to face the fight of his political life thanks to freshmen City Councilman Cory Booker. Booker grew up in the wealthy suburb of Bergen County, New Jersey. He was named Mr. Football of New Jersey in 1987 and attended Stanford University on an athletic scholars ... During my analysis, I discovered that Cory Booker quite often seized opportunities to elaborate on his theme. ... In an attempt to win over a few of the mayors financial struggling constituents Booker ran a television ad focusing on the Mayor"s salary. The forty-five second ad featured the mayors Rolls Royce and his extravagant Shore home. ... Wordcount: 2121 Pages: 8 Bibliography